Why Oakley Glasses Have Made A Success?

Nowadays, along with the increase of shortsightedness among people in number, more and more people are in short of a good glass on their eyes. So, as a famous brand, Oakley is coming. Do you know why Oakley is so success?

According to market survey, on one hand, we thereby could acknowledge that the situation of glasses nowadays is absolutely not so optimistic. Living in such a capitalist society, when we analyze the potential or likely competitors around one certain company, unavoidably we have to see how the society and the market operates. In other words, to know the rule of the economy society, especially, the UK society.

According to a study, almost all assume that it will be possible to reform a society based on principles such as economic growth, affluent living standards, market systems, the profit motive and competitive, individualistic acquisitiveness, into a society that is sustainable and just. Such a theory seemingly has nothing connection with that we analyze Oakley’s competitive environment. On the contrary, only when we know the big environment of this society and this market, we are then likely to handle the small environment.

Oakley, generally speaking, main business for shirt and other clothing product and belongs to the fashion industry. At this level we could have a crystal clear vision that in the UK, Oakley’s competitors as a matter of fact are as follows, Gianni Versace, Burberry, Chanel and so on. Those are all entitled to be regarded as industry tycoon, for that they are all well known in fashion industry. Fortunately or not, these companies major provides high-end products, which is more competitive in high-end clothing market. Anyhow, they are strong competitors.

On the other hand, as we all know, Oakley also produces daily necessities. Precisely, part of Oakley’s market share is lied in the affordable products which is in the charge of all retailers. Hines, Tony and McGowan, Pauric has pointed that, one characterized by issues such as dramatic shifts in the scale and power of major retail buyers in the market, the advent of retailer own brands, and the nature of sourcing and supply chain decisions, issues that are increasingly global in nature. Hereby, since a company’s products have such a threaten that might be affected by decreasing of retailers’ number, decline of retailers’ power and the supply chains, his competition must be more than fierce and complex. That’s why the Oakley’s success.

What Makes Ray Bans? Tactics and Action!

For the tactics and action, Ray Bans glasses should have a clear self-localization and a reasonable steps. First and foremost, know our customers. As John Welham put, Office and Topshop have all enjoyed success by understanding their customer base. That’s a good proposal.

Strictly speaking, provide that one company wants to keep or even increase their market share, then the key elements must and only should be the customers. To know your customers, know how they think, know their demands will all be beneficial to your business. Second, diversify the product and expand the field of your product. Ellen Askin (2004) said, Ray Bans glasses is expanding into men’s personal furnishings. So it is.

Still remember where there is a demand, there is a market. And coincidentally, Sharon Edelson (2005) still mentioned in a book, there was always a fairly comprehensive offer of women’s merchandise in the men’s store. We felt now was the right time to expand the women’s space in New York. So why don’t we march on the women’s clothing market while we are working on men’s market? Actually, it is not enough. Stan Gellers (2004) called a spade a spade and pointed out that the glass stores are putting sportswear and clothing together and customers can’t have one without the other. So customers have to be in all categories. Maybe it is not so aboveboard, but imagine what information we’ve gotten? Right. We have a reason to step on the sportswear market to expand our source of profit.

Moreover, enlarge the stores and build new stores. When there is a big sale, there is a good sale. Dixon Annabel (2003) noticed that Ray Bans glasses is to upsize its store at Grosvenor’s Liverpool One. Maybe it is nothing special, for that David Thame (2011) wrote the same words, fashion retailer Ray Bans wants to expand its sales area by around 20%. So here we acknowledge that once Ray Bans wants to increase its market share, then it will be necessary to put into capitals to enlarge its stores so as to earn more profit. Of course, the same as store enlarging, opening new stores could be another effective way. Ray Kelvin said he expects to open approximately 50 freestanding Ray Bans glasses stores over the next five years. (David Lipke, 2006) Although it can’t be proved that the 50 stores has been set, at least the tactic is absolutely correct. Fourth, apart from the traditional approach to increase market share, we can also implement the innovation strategy.

Innovation, frankly speaking, is a soul for an enterprise to develop and make progress. Not long ago, Estates Gazette (2014) reported that Ray Bans is going to open a new concept store in London. Admittedly, there are too many new concept stores emerging on the market these years. However, it is an important beacon for Ray Bans glasses transition. People always show doubt to new existence, but they are also willing to accept it as long as it is good. McColl Julie and Moore Christopher (2011) in a report strongly reveal the scarcity of originality in the fashion retailing sectors. Seriously speaking, what a company put into most should be nothing but the innovation. Try to think about how does the Nokia brand disappear from the market?